In a society where personal branding has become synonymous with social responsibility, there’s a lot of expectations for small and midsize businesses to join a movement that seeks to influence community change. One thing is certain: Your identity as an entrepreneur or a small business owner is not enough to give you a leg up on the competition.
We live in an information age, and for businesses to get ahead of competitors without resorting to sales gimmicks, you need to start having conversations that are important to your audience. Just like customers follow calls to action on sales pages and product descriptions, they are moved when they feel that you care about them. One way to do this is to strategically use your business platform to request social, political and economic reforms for issues that impact your audience.
Here are some reasons why you should participate in social causes:
You’ll touch the lives of more people
If you like to help others or are motivated to make a difference, supporting charities or social causes through your business is an easy way to be of greater service and touch the lives of more people.
It’s a great way to grow your business
You don’t need to wait until you have money to support social causes. In fact, there are many ways to strategically link your business and charitable giving that will help you grow your business and turn your business into a force for good.
Charities and social causes need you
Around the world, countries, communities, and individuals are increasingly relying upon charities, social projects, and volunteers to provide critical services. There are plenty of charities and social causes who desperately need your help and would appreciate your support.
Consumers prefer businesses who care
There is a growing trend in socially conscious consumers who choose to buy from businesses who demonstrate they care about social impact as well as making a profit. In fact, the sustainability of your business is dependent upon your ability to be human, connect to your heart, and demonstrate to others that you care.
Supporting a charity or social cause that’s close to your heart or resonates with your values will also give you a deeper sense of satisfaction, connection, and meaning – both personally and for your business. This often evolves and deepens as you form new connections with fellow ‘difference-makers’ and have more experiences together.
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